(01) About
Hello!
I'm Adnan, an enthusiast in creative strategy and campaign development with a strong expertise in personal branding and content marketing.
I've been learning how to use creativity and strategy to solve business problems through my work with creators, businesses, and brands over the past few years.
It's been a journey of constantly exploring new skills and taking on different responsibilities.
I started as a graphic designer and video editor, where I learned the importance of visual storytelling and clear communication. As I gained more experience, I gradually moved into content strategy and marketing, where I discovered how creativity can create meaningful business impact.
(02) Expertise
The skills I use to earn attention.
Content Strategy
Social Media Management
Short-Form Video
Editorial Calendars
Copywriting
Storytelling
Campaign Development
Analytics & KPIs
Influencer & UGC
Paid Social
Adobe Creative Suite
(03) Experience
Selected proof from content strategy, campaign systems, and social growth work.
May 2025 to Jun 2026
Content Manager
Ecombold
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Before
After
Ecombold.com is an education platform where all of its revenue comes from a single source:
the founder’s personal brand. When I joined, that personal brand had just over 600 followers.
I grew it to 10K+ in just one day, and to over 135K within a year.
10M+
Views generated
₹20M+ INR
Revenue influenced
Most companies create social media content to target only their ideal customers. Everyone is trying to grow a business, not just get views, so it makes logical sense to create content that targets only the people who can pay you. But that’s the sad part: you can't do that. It's the algorithm’s job.
For example, if you post a niche reel, let's say the algorithm pushes your video to the first batch of 5 people.
Out of those 5, let's say only one person is interested in your content. Only that person will watch it, while the other 4 will scroll past.
Now, in the next batch, let's say 9 out of 10 people are actually your target audience.
The algorithm might not even push the video to them because it may have already decided from the first batch that the video is underperforming.
To overcome this, I designed the funnel like this:
Broad Hook
All short-form content will start with a very broad hook so the algorithm
pushes the reel to more batches, increasing its chances of going viral.
Niche Middle
As the reel reaches a large audience through the broad hook, the content
gradually becomes more technical to filter out general viewers
and retain only the target customers.
Comment CTA
The video ends by asking viewers to comment a specific word if they want
to learn more about the topic. Using ManyChat, everyone who comments
automatically receives a detailed YouTube guide in their DMs.
YouTube VSL
Inside the YouTube guide sent to each person, we provide high-value,
actionable insights that help them get results.
At the end of the video, we naturally introduce and pitch the education platform.
2018 to 2025
Freelance Content Creator & Video Editor
Self-Employed
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