Overview
Ecombold.com is an e-commerce education platform where all of its revenue comes from a single source: the founder’s personal brand. When I joined, that personal brand had just over 600 followers. I grew it to 10K+ in just one day, and to over 135K within a year.
project type
Case Study
year
2025
my role
Content Strategist
client
Ecombold
In order to achieve those results, the first step in designing the content funnel was creating Instagram Reels with broad, highly relatable hooks that resonated with a wide audience. This maximized reach, increased the chances of going viral and attracted as many new viewers as possible into the funnel.
To maximize attention I developed and consistently used two hook structures: 1. Familiarity Hook Start the video by mentioning something the audience already knows - a person, brand, place, product, or concept. Familiarity captures attention instantly because people naturally notice things they recognize. 2. Mystery Term Hook Start the video by introducing a unique or unfamiliar term that immediately sparks curiosity. The audience continues watching to discover what the term means and why it matters, increasing retention throughout the video.
As the video progresses from the hook into the main content, it becomes more technical, sharing practical e-commerce tips and strategies. At the end, viewers are given a clear call to action: comment "DROP," and ManyChat automatically sends them a free e-commerce blueprint in their DMs.
The free blueprint is actually a disguised VSL. It delivers immense value with practical, actionable steps, while naturally introducing Ecombold as the education platform that helps people fast-track the process and achieve better results.
When someone joins Ecombold, they get access to our custom-built learning platform, which I also helped design. Inside they can access structured e-commerce courses across multiple topics, taught by a team of experienced mentors, including myself.